Social Media Specialist

Responsibilities

• Create, schedule, and monitor content across various social media platforms to support the BJU Press brand and its imprints.
• Collaborate with the marketing team to generate monthly content ideas and support campaign development.
• Coordinate with team members to plan and execute product promotions and seasonal campaigns.
• Maintain ongoing engagement with homeschool affiliates and manage podcast sponsorships to enhance brand partnerships.
• Support the planning and execution of Homeschool Solutions emails to align with brand initiatives and marketing goals.
• Monitor social media conversations, respond as needed, and report on audience engagement and sentiment.
• Work with SEO and web analytics teams to collect, track, and analyze digital metrics to inform content strategy.
• Stay informed on social media trends, tools, and best practices to continually improve campaign performance and audience engagement.
• Coordinate Christian School podcast and recording schedule, as well as maintain the podcast website on Wix.
• Maintain a homeschool content platform, Homefront on Wordpress.

Requirements

• Proficiency in Wix and Wordpress. Familiar with managing and creating web content
• Proficiency in social media platforms (e.g., Facebook, Instagram, YouTube, Pinterest, X) for content creation, scheduling, and engagement.
• Experience using social media management tools such as Meta Business Suite, Hootsuite, or similar platforms.
• Familiarity with email marketing platforms, such as ActiveCampaign or comparable tools.
• Basic understanding of SEO principles and how they apply to social media and digital content.
• Ability to track, analyze, and report on social media metrics using native platform insights or web analytics tools.
• Working knowledge of content creation tools, such as Canva, Adobe Express, or similar design software.
• Basic knowledge of HTML for formatting digital content and emails (preferred).
• Familiarity with content management systems (CMS) such as WordPress or similar platforms.
• Understanding of digital advertising basics, including paid social campaigns and audience targeting.