Social Media Specialist, Apartments.com – Richmond, VA

Richmond, VA (On-site)

$60K/yr – $64K/yrMid Level1+ years expFull time

Posted 7 days ago

Job Summary

Own end‑to‑end social media programs for apartment communities, driving strategy, content creation, channel management, paid optimization, and client success across multiple platforms.

  • Lead social strategy, content calendars, and creative asset design to meet brand and community goals.
  • Act as primary client-facing advisor, delivering performance insights and strategic recommendations.

Job Description

Responsibilities

  • Social Media Strategy & Content Development
  • Create original written and visual social media content for apartment communities across the country.
  • Develop and maintain social content calendars aligned with client goals, promotions, seasonality, and industry trends.
  • Ensure all content reflects brand voice, platform best practices, and community-specific objectives.
  • Design visually engaging social media graphics and creative assets using Canva and other approved design tools while maintaining brand standards and content quality.
  • Social Media Account Management & Community Engagement
  • Manage client social media accounts across Facebook, Instagram, X, Google Business Profile, and other relevant platforms.
  • Schedule and publish content using social media management tools.
  • Monitor social media channels for comments, messages, mentions, and customer interactions, escalating issues as appropriate.
  • Paid Social Advertising & Performance Optimization

Requirements

  • One or more years of experience in social media, digital marketing, communications, or customer-facing account management roles.
  • Excellent written and verbal communication skills, with the ability to craft professional and engaging social media content.
  • Strong analytical and problem-solving skills, with the ability to identify patterns and develop data-driven strategies.
  • A track record of commitment to prior employers.
  • Bachelor's degree in Business, Marketing, Public Relations, Digital Media, Communications or related discipline from an accredited, not-for-profit, in-person University or College.

Preferred

  • Experience managing social media accounts on behalf of multiple clients or brands.
  • Proficiency in Canva and social media scheduling platforms.
  • Exceptional customer service and interpersonal skills, with the ability to build positive relationships with clients and internal teams.
  • Strong organizational and time-management skills, with the ability to multitask and prioritize tasks effectively.
  • Familiarity with social media analytics and performance reporting.
  • Evidence of strong academic performance in college.

Benefits

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Virtual and in person mental health counseling services for individuals and family
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with Pelotons, personal training, group exercise classes
  • Access to CoStar Group’s Employee Resource Groups
Apartments.com logo

Apartments.com

3.4 Glassdoor

Powered by CoStar, the Apartments.com network reaches millions of renters nationwide, driving both qualified traffic and highly engaged renters to leasing offices. Whether you’re a property manager, multifamily marketer, or independent landlord, our suite of online tools allows you to fully showcase your community, promote your reputation and manage your property.Learn more about our portfolio and products at Apartments.com/grow.

Founded in 1992
Atlanta, Georgia, USA
861 employees (55 in marketing)
54% recommend to a friend
64% CEO approval

Salaries

Posted range

$60K/yr – $64K/yr

Taken straight from the job posting.

See all Apartments.com salaries

Marketing Team

Marketing Team Size
55 (6% of company)
Median Career Experience
24 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
40.4M
Monthly Google Ads Budget
$5.2M
Traffic Source Mix
Search
56.4%
Direct
40%
Referral
2.1%
Social
0.6%
Paid
0.9%

Headcount Trend

Current headcount: ~867

Recent News

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Social Media Specialist, Apartments.com – Richmond, VA

Apartments.com · Richmond, VA · On-site