Social Media Specialist

District of Columbia, USA (On-site)

$82K/yr – $117K/yrMid Level5+ years expFull time

Posted 3 days ago

Job Summary

Own and drive the social media program end to end for client accounts, from strategy and content production to real-time execution, measurement, and stakeholder alignment.

  • Own strategy development, content calendars, and platform-native content
  • Lead measurement, reporting, and optimization
  • Coordinate with clients and internal teams on rapid-response and accessibility compliance

Job Description

Responsibilities

  • Develop and implement social media strategy across client platforms, aligned with agency mission and departmental messaging priorities.
  • Write, produce, and schedule platform-native content across channels including X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
  • Build and maintain content calendars, creative briefs, and internal social media toolkits.
  • Capture and edit original content for social media, including video, photography, and graphics.
  • Collaborate with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
  • Develop and deploy real-time and rapid-response content for major announcements, events, and high-attention moments.
  • Track, analyze, and report on social media metrics, translating performance data into actionable recommendations.
  • Monitor platform algorithms, emerging channels, and industry trends, and apply social listening tools to surface sentiment and emerging issues.
  • Engage with client social media leads and stakeholders to pitch content ideas and coordinate on strategy.
  • Ensure all content complies with accessibility (Section 508), records management, security, and platform policies.

Requirements

  • Must have a bachelor’s degree in communications, digital media, marketing, journalism, public affairs, or a relevant field.
  • Minimum of 5 years of professional experience in social media, digital communications, or content strategy. (A master’s degree and 3 years of professional experience can substitute for bachelor’s degree and 5 years.)
  • Demonstrated experience managing organizational social media accounts across multiple platforms, from strategy through publication and reporting.
  • Experience producing and editing social-first content, including short-form video, photography, and graphics.
  • Proficiency with social media management and analytics platforms (Sprout Social, Hootsuite, Sprinklr, or comparable) and with Microsoft Office.
  • Strong writing and editing skills, with the ability to translate technical content into clear, audience-appropriate language.
  • Ability to manage multiple concurrent deliverables under deadline in a client-facing environment.
  • U.S. citizenship is required with verbal and written fluency in English
  • Must be able to receive and maintain a federal security clearance (public trust level)

Preferred

  • At least two years supporting federal government clients or working within a government agency.
  • Experience supporting the Department of Energy, a National Laboratory, or another federal science or energy agency.
  • Familiarity with the energy sector — energy technologies, grid modernization, energy security, or related policy areas.
  • Experience with paid social optimization, influencer engagement, and community management.
  • Experience presenting digital strategy to senior leadership and translating technical metrics into actionable insights.

Benefits

  • Medical, dental, and vision insurance
  • 401(k)
  • Eleven federal holidays
  • Commuting benefits
  • Vacation and sick & personal time
  • And more!
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AKOYA

Akoya Consulting is a strategy consulting firm dedicated to People & Organization issues.Our mission is to enable companies to transform themselves in a responsible way by delivering an integrated people strategy, striking the right balance between business-driven organization needs and the state of the art talent and employee experience.Our three areas of expertise cover:- Workforce transformation: Strategic Workforce Planning, skills management, organizational design- Talent & Employee experience: talent acquisition and management, learning & development, culture, diversity & inclusion, compensation & benefits- HR Excellence: HR vision and strategy, People Analytics, HRIS

Founded in 2010
Paris, Île-de-France, FRA
118 employees (11 in marketing)

Salaries

Posted range

$82K/yr – $117K/yr

Taken straight from the job posting.

See all AKOYA salaries

Marketing Team

Marketing Team Size
7 (6% of company)
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
2.5K
Traffic Source Mix
Search
29.1%
Direct
56.8%
Referral
7.8%
Social
4.9%
Paid
1.2%

Headcount Trend

Current headcount: ~118
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Social Media Specialist

AKOYA · District of Columbia, USA · On-site