Social Media Specialist

Responsibilities

• Develop and implement social media strategy across client platforms, aligned with agency mission and departmental messaging priorities.
• Write, produce, and schedule platform-native content across channels including X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Build and maintain content calendars, creative briefs, and internal social media toolkits.
• Capture and edit original content for social media, including video, photography, and graphics.
• Collaborate with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
• Develop and deploy real-time and rapid-response content for major announcements, events, and high-attention moments.
• Track, analyze, and report on social media metrics, translating performance data into actionable recommendations.
• Monitor platform algorithms, emerging channels, and industry trends, and apply social listening tools to surface sentiment and emerging issues.
• Engage with client social media leads and stakeholders to pitch content ideas and coordinate on strategy.
• Ensure all content complies with accessibility (Section 508), records management, security, and platform policies.

Requirements

• Must have a bachelor’s degree in communications, digital media, marketing, journalism, public affairs, or a relevant field.
• Minimum of 5 years of professional experience in social media, digital communications, or content strategy. (A master’s degree and 3 years of professional experience can substitute for bachelor’s degree and 5 years.)
• Demonstrated experience managing organizational social media accounts across multiple platforms, from strategy through publication and reporting.
• Experience producing and editing social-first content, including short-form video, photography, and graphics.
• Proficiency with social media management and analytics platforms (Sprout Social, Hootsuite, Sprinklr, or comparable) and with Microsoft Office.
• Strong writing and editing skills, with the ability to translate technical content into clear, audience-appropriate language.
• Ability to manage multiple concurrent deliverables under deadline in a client-facing environment.
• U.S. citizenship is required with verbal and written fluency in English
• Must be able to receive and maintain a federal security clearance (public trust level)

Preferred

• At least two years supporting federal government clients or working within a government agency.
• Experience supporting the Department of Energy, a National Laboratory, or another federal science or energy agency.
• Familiarity with the energy sector — energy technologies, grid modernization, energy security, or related policy areas.
• Experience with paid social optimization, influencer engagement, and community management.
• Experience presenting digital strategy to senior leadership and translating technical metrics into actionable insights.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Eleven federal holidays
• Commuting benefits
• Vacation and sick & personal time
• And more!