Social Media Specialist

Hanover, MD (On-site)

$59K/yr – $88K/yrMid Level2+ years expOther

Posted 13 days ago

Job Description

Responsibilities

  • Manage Aerotek, Actalent and Aston Carter social media channels, including Facebook, LinkedIn, Instagram and YouTube, in a consistent voice aligned with the overall brand strategy and business objectives
  • Create and produce original social content, including copy, partnering with the design team on graphics, and short-form video
  • Build and manage a social content calendar, working closely with the Content Manager, PR team and other internal department leads
  • Monitor social channels for engagement opportunities, respond to comments and direct messages and moderate content to maintain a positive community experience
  • Increase social followers and drive engagement through both organic and paid tactics
  • Track key metrics evaluating online success and create reports on social media activities to show progress and communicate actionable insights
  • Stay current on platform updates, algorithm changes, emerging social trends and competitor activity; and recommend adjustments to strategy accordingly
  • Act as a brand steward, ensuring all social and marketing materials align with brand voice, tone and visual guidelines

Requirements

  • Bachelor Degree in Communications, Marketing or Business or equivalent experience
  • 2-5 years of experience planning and creating social media content and conversations on behalf of a brand or organization
  • Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social media plans
  • Customer–service oriented with a strong work ethic
  • Ability to think both analytically and creatively on projects
  • Outstanding interpersonal skills, including the ability to handle internal clients with tact and diplomacy and provide excellent customer service to clients and contractors
  • Strong, creative writer
  • Early adopter of new technologies and social networks
  • Ability to be flexible and work with ambiguity; individual ownership
  • Familiarity with social media monitoring systems, such as Hootsuite

Preferred

  • Preferred: Knowledge of Facebook advertising, LinkedIn advertising and Twitter advertising
  • Preferred: Knowledge and experience using Adobe Marketing Cloud (Omniture)

Benefits

  • Medical, dental & vision401(k)/RothInsurance (Basic/Supplemental Life & AD&D)Short and long-term disabilityHealth & Dependent Care Spending Accounts (HSA & DCFSA)Transportation benefitsEmployee Assistance ProgramTuition AssistanceTime Off/Leave (PTO, Primary Caregiver/Parental Leave)
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Aerotek

From economic headwinds to talent complexities, the challenges facing North American industry are real. To rise to this moment, Aerotek® Inc. helps companies, and careers evolve. Aerotek® Inc. provides staffing and services solutions in manufacturing, logistics, construction, aviation, facilities and maintenance. We provide the expertise, solutions and people required to rise to the challenges of North American industry. Headquartered in Hanover, Md., Aerotek operates a unified network of over 200 offices across North America, supporting clients nationwide. Aerotek is an Allegis Group company, the global leader in workforce and business solutions.

Founded in 1983
Hanover, Maryland, USA
21K employees

Salaries

Posted range

$59K/yr – $88K/yr

Taken straight from the job posting.

See all Aerotek salaries

Marketing Team

Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
811.2K
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
37.6%
Direct
41.2%
Referral
4.7%
Social
1.8%
Paid
3.7%

Headcount Trend

Current headcount: ~20.6K

Recent News

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Social Media Specialist

Aerotek · Hanover, MD · On-site