Responsibilities

• Localize and operationalize Wellhub's US social media strategy, building regionally relevant content plans for B2C, B2B, and B2P audiences.
• Manage the US editorial calendar, ensuring seamless alignment with global priorities, launches, campaigns, and cultural moments.
• Concept, script, shoot, and edit content optimized for Reels, TikTok, YouTube Shorts, and LinkedIn, using the in-house production studio to bring fresh ideas to life.
• Capture spontaneous, social-worthy moments across the New York office, events, studio sessions, and partner activations.
• Identify US cultural trends, memes, humor, and moments Wellhub can authentically participate in, adapting global narratives to fit the US social landscape and audience expectations.
• Monitor competitor activity and industry trends to keep Wellhub culturally and creatively ahead.
• Support the development and execution of US influencer and ambassador programs, partnering with creators and wellness influencers who authentically represent the brand.
• Manage briefings, content feedback, deliverables, and performance tracking for creator partnerships.
• Collaborate with US marketing, sales, people, PR, and partner teams to amplify locally relevant moments, and work closely with the global creative team to align content quality, storytelling, sonic identity, and brand voice.
• Support country leaders and internal spokespeople with social content, thought leadership, and engagement guidance.

Requirements

• 7+ years of experience in social media, content creation, or digital marketing—ideally in fast-moving B2C or lifestyle brands.
• You're fluent in US social culture, humor, trends, and how different audiences behave online.
• You're a video-first creator who is comfortable planning, shooting, editing—and occasionally stepping in front of the camera.
• You're obsessed with social platforms: their algorithms, nuances, and emerging formats.
• You understand how to speak to diverse audiences—consumers, HR leaders, corporate buyers, wellness partners.
• You're highly creative, but also organized and able to manage calendars, workflows, approvals, and reporting.
• You excel in ambiguous, fast-paced environments and aren't afraid to test new ideas.
• You're a collaborative team player who values feedback, teamwork, and cross-functional partnership.
• You're proactive, curious, and passionate about wellbeing and digital storytelling.

Benefits

• WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.
• HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program.
• FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.
• FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. We offer all employees a one-time reimbursement to set up their home office equipment and a monthly work allowance to help cover the costs of working from home.
• Our US HQ is in New York City. We are currently set up to hire in California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Wisconsin.
• FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.
• PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!)
• PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.
• CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.
• CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. We can learn more about our shared culture and values here.