Responsibilities

• Own and evolve ’Ôrəbella’s social media strategy across owned, earned, and paid channels, ensuring alignment with broader brand and business objectives.
• Serve as the in-house platform expert, maintaining a deep understanding of Instagram, TikTok, YouTube, Pinterest, Facebook, LinkedIn, emerging platforms, and evolving platform behaviors.
• Build upon the brand’s existing social foundation, identifying opportunities to scale, optimize, and expand what is already resonating with the community.
• Define & implement social best practices, channel-specific strategies, content frameworks, and performance benchmarks.
• Drive sustained audience growth, engagement, sharability, and cultural relevance across all social channels.
• Lead weekly and monthly performance reporting, translating insights into actionable recommendations and future content opportunities.
• Stay ahead of cultural moments, platform updates, consumer behaviors, and emerging trends to keep the brand at the forefront of conversation.
• Own the social editorial calendar, developing content plans that support product launches, campaigns, founder moments, partnerships, and key business priorities.
• Lead content ideation, creation and curation, ensuring a balanced mix of educational, inspirational, product-focused, founder-led, and community-driven storytelling.
• Develop clear creative briefs that outline what content should be captured, how it should be executed, and how it will perform across platforms.

Requirements

• 7+ years of experience in social marketing and content strategy across all social media platforms
• Bachelor's Degree in Marketing or related field
• Prior beauty experience is required
• Highly proficient in all social media platforms and in-app creation/editing
• Proficient in social media content creation (both stills and videos) and editing/creation programs ie Canva, Adobe, and CapCut
• Proficient in Microsoft Office and Google Suite
• Proven ability to handle sensitive, fast-paced environments with discretion and calm
• Exceptional communication, organization, and people skills
• Deep understanding of beauty/fashion/culture industries + knowledge of beauty trends and competitive market
• Self-starter with the ability to initiate and drive projects to completion with little oversight

Benefits

• Salary: $125,000
• Unlimited PTO
• Medical, Dental, Vision
• Company gratis
• Remote work environment
• Creative, collaborative and nimble team
• Room for ample growth and development