Responsibilities

• Produce and curate high-quality multimedia content, including photos, videos, graphics, and short-form copy, for UNH social media accounts across multiple platforms.
• Capture live event coverage, behind-the-scenes moments, student experiences, achievements, and other content that brings the UNH experience to life.
• Plan and schedule social media content in coordination with broader university marketing priorities, campaigns, and audience needs.
• Collaborate with university departments, student organizations, and external partners to source and create original content that reflects UNH’s brand and resonates with key audiences.
• Supervise and mentor a team of student workers, coordinating their efforts in capturing and creating social media content that resonates with student audiences.
• Provide training and guidance on content creation, including photography, videography, and writing for social media, ensuring consistency with the university’s brand and voice.
• Empower student workers to share their perspectives on campus life, helping provide an authentic and relatable view of the UNH experience.
• Build and maintain relationships with campus stakeholders to stay abreast of university happenings, priorities, and opportunities for social media content.
• Align processes with campus partners to improve efficiency, visibility, coordination, and impact.
• Monitor social media analytics to understand content performance, audience preferences, and platform trends, using data insights to refine approaches and inform future content.

Requirements

• Bachelor’s degree in communications, marketing, digital media, or a related field and 2+ years of experience working in social media, including content creation, planning, publishing, and community engagement.
• Strong proficiency in content creation tools such as Adobe Creative Suite, Canva, and mobile editing applications.
• Demonstrated experience with video production, photography, and/or graphic design for social media.
• Excellent written and verbal communication skills, with a keen eye for detail and a strong sense of visual storytelling.
• Knowledge of social media trends, algorithms, platform best practices, and audience behaviors.
• Ability to manage multiple priorities and collaborate effectively with colleagues and partners across an organization.
• Experience using social media analytics to evaluate performance and inform content decisions.

Preferred

• Experience working in higher education or a similarly complex organization.
• Experience supervising or mentoring students, interns, or other content creators.
• Experience creating social media content for multiple audiences and platforms.