Responsibilities

• Own the strategy: Instagram and YouTube first, everything else in maintenance mode. Set goals per account, pick content pillars to test, build the calendar around the year's tentpole events, and keep a strategy doc updated every quarter.
• Script and plan every film session: Build a pre-production doc for each one (script, shot list, hooks, gear, run of show). Propose ideas to Gloria, script with Gloria (she will brainstorm or provide a rough draft copy, but will lean on you to make the scripts more engaging), and push back on what's weak.
• Film it: Decide whether Gloria will film individually or on-site in San Francisco, at events, and on trips. Own the camera, audio, lighting, framing, B-roll. Batch-film sessions so one day of filming feeds weeks of posting. If this is not your specialty, we can hire a videographer. Vertical first.
• Own the voice and the look: Captions sound like Gloria and every post is recognizable as her brand.
• Own the DMs and comments: Reply daily and run ManyChat or Ellipsend for lead capture and the HUES waitlist.
• Run on the data: Friday recap to Gloria. Double down on what works, scrap what doesn't.
• Build the system: Workflow from idea to posted, a short SOP for each recurring task, AI without losing her voice. Decide if an editor is needed and help manage them.
• Set up HUES and the team: Draft the HUES content plan before launch, source and vet the photographers, videographers, and brand creatives it needs, and help hire a Content Manager when the volume justifies it.
• Help Gloria brainstorm which “free resources” she needs to create for the audience.
• Repurpose content effectively based on data findings and deep research.

Requirements

• 3+ years of content execution for a personal brand, founder, or creator, with evidence to show. Corporate or agency work alone doesn't qualify.
• You can shoot and edit yourself, and you know good from bad well enough to manage an editor later.
• Professional, thoughtful, proactive, structured, and detail-oriented.
• Deep understanding of all social media platforms and platform native content creation.
• You have a knack for creativity and enjoy the process of content ideation and creation.
• You live on Instagram and YouTube and already follow top personal brands, founders, creators, and CPG brands. You have a deep understanding of social media platforms.
• Excited about AI workflows and smart about when not to use them.
• Strong understanding of content performance data.
• Able to travel to San Francisco once every 1-2 months.
• Privacy is a must.

Preferred

• Experience launching a consumer or CPG brand on social, or building a brand on social.
• Experience using AI for content creation workflows.
• Design or photography chops for carousels and product shots.
• Experience managing freelancers and vendors.

Benefits

• 11 paid holidays and 120 hours of PTO for sick and vacation time.
• All travel is covered.