Social Media & Community Marketing Coordinator

Marquette, MI (On-site)

Salary Not AvailableMid LevelPart time

Posted 2 hrs ago

Job Description

Responsibilities

  • Digital Marketing & Content Strategy
  • On-Mountain Content Creation: Safely navigate mountain terrain (via ski or snowboard) across diverse weather conditions to capture photos and videos documenting snow conditions, resort atmosphere, events, and guest experiences.
  • Social Media Management: Execute, schedule, and optimize interactive content across key platforms (Instagram, Facebook, TikTok) to showcase real-time conditions, weather alerts, operational updates, and promotional campaigns.
  • Community Engagement: Serve as the digital voice of Marquette Mountain Resort by actively managing inbox inquiries, monitoring comments, and maintaining timely, professional communication with our online audience.
  • Campaign Execution: Support promotional strategies to drive ticket sales, season pass renewals, event attendance, and food and beverage venue traffic through cohesive digital media.
  • Event & Regional Promotion: Manage submissions to regional event calendars, tourism board listings, and community media outlets to maximize resort exposure across the Upper Peninsula.
  • Regional Brand Representation: Act as a key ambassador by establishing and maintaining professional relationships with local businesses, hotel partners, and regional stakeholders across Marquette and surrounding areas.
  • Collateral Distribution: Execute local marketing campaigns through the physical distribution of seasonal brochures, rack cards, posters, and event materials at strategic community touchpoints.
  • Sponsorship Program Development: Design, structure, and pitch compelling sponsorship packages that offer regional businesses marketing inventory across web platforms, digital channels, events, and lift infrastructure.

Requirements

  • Social Media & Content Experience: Proven track record in professional or high-level personal social media management, including expertise with Instagram (Reels/Stories), Facebook Business Suite, and video/photo editing tools.
  • Skilled Outdoor Athlete: Intermediate to advanced skiing or snowboarding ability, with personal equipment and physical capability to safely carry camera equipment across varied mountain terrain.
  • Communication & Sales Aptitude: Outgoing, highly presentable professional comfortable delivering pitches, conducting cold outreach, and representing the resort to local business leaders.
  • Self-Direction: Strong time-management skills with the ability to prioritize tasks, meet production deadlines, and operate effectively without continuous direct supervision.
  • Mobility: Valid driver’s license and reliable transportation required for local community travel.

Benefits

  • Complimentary Marquette Mountain Resort Season Pass, with dependent pass discounts.
  • Generous discounts on food, beverage, and retail merchandise.
  • An unparalleled work environment offering standard access to the slopes and mountain trails.
Marquette Mountain Resort LLC logo

Marquette Mountain Resort LLC

1.3 Glassdoor

Experience the beauty of Marquette Mountain Resort, featuring 170 skiable acres of the Upper Peninsula's finest, just a short five minute drive from downtown Marquette. This incredible location offers year-round adventures including alpine skiing and snowboarding, mountain biking, hiking, climbing, and more.

Founded in 1957
Marquette, Michigan, USA
30 employees (1 in marketing)
0% recommend to a friend

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
47.6%
Direct
19.4%
Referral
9.9%
Social
4.6%
Paid
8.4%

Headcount Trend

Current headcount: ~30

Recent News

Marquette Mountain Resort LLC logo

Social Media & Community Marketing Coordinator

Marquette Mountain Resort LLC · Marquette, MI · On-site