Social Media Director

USA (Remote)

Salary Not AvailableSenior LevelContract

Posted 12 hrs ago

Job Summary

Own the end-to-end social program across content creation, community management, and shoots, delivering a monthly calendar, daily publishing, engagement, and performance reporting while coordinating with producers and the client’s sales team.

Own the calendar and content planning
Manage the community and creator relationships
Oversee on-location shoots and post-production

Job Description

Responsibilities

The feed
The monthly content calendar and channel plan, from idea to live.
Daily publishing on Instagram (at least one feed post and one story a day), mirrored to Facebook and LinkedIn (2x a week), with Reels mirrored to YouTube Shorts.
A short 16:9 lifestyle film for YouTube every other week, cut from our shoots.
Captions, and graphics built from our template set, written and designed by you.
Recurring content series that sell the lifestyle, explain how co-ownership works, and make current owners proud to share.
Tagging, titles and descriptions written for search and AI answer engines, not just the algorithm.
The community
Every comment, reply and DM, Monday to Friday, in a voice that feels warm and human, never corporate.
Going beyond replies: following up with people, showing up in creators' and owners' comments, and building real relationships that turn followers into fans.

Requirements

Experience running social for brands, with real ownership of both the calendar and the community.
Proof you can make a premium brand feel human. Luxury, travel, hospitality or lifestyle experience is a big plus.
You write great captions and can turn out clean graphics from a template without waiting on a designer.
A strong creative eye. You know what a good frame looks like, what the feed needs from a shoot, and you have ideas of your own.
Deep, current fluency across Instagram, YouTube, Facebook and LinkedIn. You're ahead of trends and fast to act on them.
You are comfortable in scheduling, listening and analytics tools, and you actually use the data.
Hungry, confident and savvy. You don't need to be told what to do next, and you take pride in the details.
You have worked on a small team before and enjoy wearing many hats.

Preferred

Bonus points:
- You have built your own following, or grown a brand account from a standing start.
- Experience with YouTube, Tiktok and search-driven content. Long-form YouTube and Tiktok are on the roadmap.
- Experience with real estate, high-value purchases or long buying journeys.
- Relationships with travel, design and lifestyle creators.

JACOB MEDIA

Jacob Media is a creative agency specializing in social and commercial productions, founded by early travel influencer Jacob Riglin. Rooted in the dynamic world of social media, we have a deep understanding of the type of content that drives results and sparks engagement. Social media isn’t just part of what we do; it’s at the core of who we are and something we live and breathe every day.We offer a full-service creative approach, encompassing ideation, production, post-production, and strategy to bring ideas to life. Our streamlined process employs smaller crews and agile teams, allowing us to execute large-scale productions without the extra baggage and prioritising efficiency without compromising quality.With a global team bringing diverse skills across multiple industries, we stay adaptable and versatile. Our model is always “Social First” — we build creative work that performs exceptionally well on social platforms, then scale it up for TV and other media, ensuring a cohesive and impactful campaign across channels.

Los Angeles, California, USA

4 employees (1 in marketing)

jacobmedia.com