Responsibilities

• Own day-to-day social media strategy and execution across platforms (Instagram, TikTok, LinkedIn, etc.).
• Develop monthly content calendars aligned with PR campaigns, launches and key moments.
• Curate and oversee creative content production (photo, video, captions, stories, reels).
• Plan, execute and optimize paid social campaigns (Meta, TikTok, etc.).
• Manage budgets, targeting, A/B testing and performance tracking for paid media.
• Develop targeted strategies based on data insights and audience research to reach the right customer segments and drive results across awareness, engagement and conversion goals.
• Lead creative teams to conceptualize and develop ad content that aligns with brand messaging and performance objectives, offering input grounded in platform-specific best practices.
• Stay up-to-date with platform innovations, policy changes and algorithm shifts to keep campaigns effective and competitive.
• Create and present campaign reports that include strategic insights, performance data and optimization recommendations to both internal stakeholders and clients.
• Help manage campaign budgets, pacing and projections to ensure efficient media spend and alignment with client goals.

Requirements

• 5+ years of experience across social media and paid digital (agency experience preferred).
• Deep expertise in Instagram and TikTok across both organic content strategy and paid media execution.
• Data-driven but creatively led - you know how to balance performance with brand storytelling.
• Hands-on experience with Meta Ads Manager and TikTok Ads.
• Strong copywriting skills with an editorial, brand-forward tone.
• Visually driven with a sharp eye for aesthetics, design, copy and content quality.
• Highly organized and able to cross-team and manage multiple accounts and budgets simultaneously.
• Proactive, creative and tuned into culture, hospitality and lifestyle trends.