Director of Social Media - Medical Aesthetics
SkinSpirit
USA (Remote)
$160K/yr - $200K/yrIn-houseFull-timeDirector/executive5+ years exp.
6 hrs ago
Social Media & Paid Advertising Specialist
New York, USA (Remote)
Salary Not AvailableMid Level3+ years expFull time
Posted 6 months ago
Job Summary
Drive end-to-end digital lead generation for healthcare across Google Ads, paid social, SEO/SEM, and email to generate qualified leads and appointments.
- Plan and manage cross-channel campaigns with a focus on CPL, CPA, and ROAS.
- Must-have: 3–5 years in Google Ads, Meta Ads Manager, and paid digital advertising.
- Standout: Healthcare advertising experience and cross-functional collaboration.
Job Description
Responsibilities
- Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email
- Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility
- Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting
- Conduct A/B testing and support conversion rate optimization (CRO) initiatives
- Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives
- Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment
- Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth
- Monitor spend efficiency, cost-per-lead (CPL), conversion rates, and campaign ROI
- Create, test, and refresh ad creative and messaging to improve performance and engagement
- Collaborate with advertising platforms, agencies, and vendors as needed
Requirements
- Bachelor’s degree in Marketing, Communications, or related field
- 3–5 years of experience in social media management and paid digital advertising
- Hands-on experience with Google Ads, Meta Ads Manager, and social media management tools
- Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rate
- Experience managing campaign budgets and optimizing spend
- Ability to translate performance data into clear, actionable insights
- Experience working cross-functionally with marketing teams, agencies, or media buyers
Preferred
- Experience in healthcare, primary care, or community-based marketing
- Familiarity with HIPAA and healthcare advertising compliance requirements
- Understanding of local and multi-market advertising strategies
- Experience with landing page optimization and lead funnel strategy
- Comfort collaborating across creative, media, analytics, and operations teams
Millennium Physician Group
Founded in Port Charlotte, Florida, in 2008, and now headquartered in Fort Myers, Millennium Physician Group is one of the largest comprehensive physician-led groups with more than 900+ healthcare providers and 200+ locations now including FL, TX, NC, and GA. Services center on primary care and are complemented by specialty care, walk-in centers, radiology and lab services, physical therapy, telehealth, wellness programs, home health, hospital care, and much more. Nationally recognized as a leader in value-based care with consistently high levels of physician engagement, Millennium aims to create a genuinely connected healthcare experience for patients by providing a comprehensive and coordinated approach to healthcare... and be Your Connection to a Healthier Life.
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