Social Media Marketing Specialist

Responsibilities

• Channel & Calendar Management Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on-brand, and consistently scheduled. Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
• Content Creation & Production Agile Content Creation: Shoot and edit native short-form video (Reels, Shorts) and photo content independently when quick turnaround or real-time trend capitalization is needed. Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high-quality brand assets. Budget & Production Management: Manage micro-budgets for creative production, freelance resources, or sponsored post boosts as required.
• Trend Discovery & Creator Activation Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform. Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co-branded campaigns.

Requirements

• - Bachelor's degree required.
• - 3+ Year of hands-on experience managing brand social media channels (consumer electronics, hardware, or DTC e-commerce background strongly preferred).
• - Production Skills: Proven ability to shoot, edit, and produce short-form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
• - Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
• - Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data-driven decision-making to optimize reach, impressions, and engagement rate

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events