Social Media Marketing Specialist

Responsibilities

• Develop and manage content calendars that support consistent, timely social content across brands, campaigns, and platforms.
• Create, edit, and manage social-first written, visual, and short-form video content tailored to each platform and audience.
• Partner with field, marketing, operations, and community engagement teams to bring local stories, technicians, customers, company culture, community involvement, and events to life across social channels.
• Maintain a consistent brand voice and quality standard across markets and platforms.
• Own and execute organic and paid social media strategies across multiple brands and platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging channels.
• Translate business goals and market priorities into social media plans that support audience growth, brand awareness, and overall campaign performance.
• Use audience insights, platform trends, AI capabilities, digital marketing best practices, and performance data to inform strategy and optimize results.
• Develop and execute paid social campaigns across Meta, LinkedIn, TikTok, and other relevant platforms.
• Manage audience targeting, budgets, creative testing, and paid campaign optimization to support business objectives and lead generation goals.
• Monitor, analyze, and report on paid campaign performance, ROI, and lead generation results, applying insights to improve future paid social campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• Minimum of 5+ years of experience managing social media content creation, strategy, and execution for multi-location and/or multi-brand organizations.
• Demonstrated ability to grow social media accounts, drive engagement, and manage paid campaigns across major social platforms.
• Experience creating and editing social-first written, visual, and short-form video content using tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
• Experience with social media management, analytics, and reporting tools, with a strong understanding of SEO and social media discoverability.
• Excellent communication skills with a creative, strategic, and collaborative mindset.
• Highly organized self-starter with strong ownership and the ability to manage multiple priorities in a fast-paced, multi-brand environment.