Social Media Marketing Specialist

Responsibilities

• This is a contract, hybrid Social Media Marketing Specialist role, based in the Greater Philadelphia area with a mix of on-site and work-from-home responsibilities.
• Must be available to collaborate and collect content 1-2 days per week in-office.
• The specialist will plan, create, and schedule social media content for platforms such as Instagram, Facebook, and other relevant channels, ensuring alignment with the practice's brand, tone, and ethical standards.
• Must be comfortable handling sensitive surgical content and photos.
• Daily tasks include managing social media calendars, monitoring engagement, responding to comments and messages in coordination with staff, and optimizing posts using analytics.
• The specialist will collaborate with the clinical and office teams to gather information, patient-safe stories, and visuals that can be transformed into educational and promotional content.
• Additional responsibilities include supporting digital marketing campaigns, maintaining consistent branding, tracking performance metrics, and recommending data-driven improvements to increase reach, engagement, and patient inquiries.

Requirements

• Demonstrated skills in Social Media Marketing and Digital Marketing, with experience executing campaigns across major social platforms and email
• Proficiency in Social Media Content Creation and Marketing, including planning content calendars and tailoring messaging to target audiences
• Strong Communication skills, with the ability to convey complex information clearly and professionally in a healthcare setting
• Experience using social media analytics tools to monitor performance, report on results, and refine strategy
• Ability to work effectively in a hybrid arrangement, coordinating with on-site staff and managing tasks independently from home
• Attention to detail and understanding of brand consistency, healthcare privacy considerations, and professional online conduct
• Previous experience in plastic surgery, dermatology, aesthetics, or wellness services is required
• Relevant education or training in Marketing, Communications, or a related field