Responsibilities

• Produce short-form video content for Instagram Reels, TikTok, Facebook, RedNote, and emerging platforms.
• Capture photography and video content at restaurants, store openings, events, influencer visits, and community activations.
• Create lifestyle-first content that feels authentic, culturally relevant, and community-driven.
• Capture behind-the-scenes moments, team stories, guest experiences, menu launches, promotional campaigns, and special events.
• Create content using both newly captured footage and existing brand assets.
• Identify opportunities for user-generated content and customer storytelling.
• Schedule and publish approved content across social media platforms.
• Support execution of content calendars developed in partnership with the Brand Marketing Manager.
• Monitor content performance and identify opportunities for improvement.
• Support influencer content execution and campaign rollouts.

Requirements

• 3–5 years of professional experience in content marketing, social media, content creation, or related marketing experience.
• Strong short-form video production and editing skills.
• Strong copywriting and storytelling abilities.
• Experience creating content for Instagram, TikTok, Facebook, and emerging social platforms.
• Ability to create authentic, community-driven content that feels culturally relevant and engaging.
• Experience supporting content calendars and campaign execution.
• Strong attention to detail and commitment to brand consistency.
• Comfortable collaborating with designers, agencies, photographers, videographers, influencers, and restaurant teams.
• Ability to interpret creative briefs and translate marketing objectives into content.
• Strong organizational and project management skills.

Preferred

• Restaurant, hospitality, lifestyle, retail, or experiential marketing experience.
• Experience supporting store openings, events, influencer campaigns, and community activations.
• Photography experience.
• Experience working with influencers and content creators.
• Familiarity with AI tools that support content creation and copywriting.
• Experience building content libraries and asset management systems.
• Basic design experience using Canva or similar tools.
• Bilingual (English/Mandarin) is a plus but not required.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan