Responsibilities

• Develop and implement innovative social media strategies that align with brand goals and target audiences.
• Create compelling content including graphics, videos, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using tools like Hootsuite and Buffer.
• Monitor social listening channels to gather insights on audience preferences, sentiment, and emerging trends.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach.
• Analyze web and social media analytics using Google Analytics and web analytics tools to measure campaign performance and suggest improvements.
• Collaborate with public relations teams to enhance brand reputation through strategic relationship management and media outreach.
• Oversee paid advertising campaigns on Facebook Advertising to boost engagement and conversions.
• Ensure proofread content maintains high quality standards before publishing while adhering to branding guidelines.
• Support e-commerce initiatives by creating engaging product promotions and visual content that drive sales.

Requirements

• Proven experience in social media marketing, content creation, and digital marketing strategies.
• Strong graphic design skills with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with social management platforms such as Hootsuite and Buffer for scheduling and monitoring posts.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics.
• Experience with video editing and photography to produce multimedia content that captures attention.
• Excellent relationship management skills to engage with influencers, partners, and online communities effectively.
• Ability to analyze data from social listening tools and web analytics to inform strategic decisions.
• Strong proofreading skills to ensure all content is accurate, clear, and aligned with branding standards.
• Understanding of public relations tactics to enhance brand reputation across digital channels.