Responsibilities

• Manage and maintain social media calendars across multiple platforms
• Draft, edit, schedule, and publish social content
• Adapt content to the native format, audience, and culture of each platform
• Turn long-form ideas into platform-specific posts, threads, short-form videos, clips, carousels, and other formats
• Maintain a consistent publishing cadence
• Identify relevant trends and conversations the company should participate in
• Coordinate creative assets required for social campaigns
• Monitor performance and identify which topics, formats, hooks, and channels are generating the strongest response
• Continuously improve content based on engagement, reach, audience growth, and downstream business impact
• You understand that a LinkedIn post shouldn't simply be copied onto X or turned into a TikTok script. Each platform has its own distribution mechanics and audience behavior.

Requirements

• Hands-on social media management experience
• Strong experience with LinkedIn and at least one additional major platform such as X or TikTok
• Content calendar and editorial pipeline management
• Community management and audience engagement
• Executive or founder thought leadership support
• Content repurposing and multi-channel distribution
• Social analytics and performance reporting
• Strong written English and communication skills
• Experience operating remotely with distributed teams
• PR, media relations, or earned media experience