Responsibilities

• Support the execution of Rally House's organic social media strategy across national, regional, and store-level channels
• Assist with social content planning, scheduling, and quality control across Instagram, TikTok, Facebook, X, and emerging channels
• Create and curate engaging social content for sports moments, product launches, seasonal initiatives, store openings, and community programs
• Maintain the social content calendar and help coordinate timely content needs, approvals, and asset collection
• Support localized social content by working with store teams, regional marketing, and creative partners to source photography, video, user-generated content, and fan stories
• Monitor sports moments, social trends, platform updates, and competitor activity to identify timely content opportunities
• Assist with real-time and reactive content during live sports moments, trending topics, product drops, and key brand events
• Engage with the online community by responding to comments, messages, and mentions, and escalate customer concerns or brand reputation issues as needed
• Support influencer, creator, ambassador, and campus initiatives through outreach, coordination, content tracking, and reporting
• Collaborate with paid media, CRM, creative, ecommerce, merchandising, stores, and partnerships teams to ensure social content aligns with broader marketing priorities

Preferred

• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred
• 0-2 years of experience in social media marketing, digital marketing, communications, content creation, or a related field
• Experience creating content for social media through coursework, internships, freelance work, or professional roles preferred
• Experience in sports, retail, entertainment, or another fast-paced consumer environment preferred