Responsibilities

• Develop and execute comprehensive social media marketing campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences.
• Monitor social media channels for brand mentions, industry trends, and customer feedback using social listening tools to inform content strategies.
• Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual assets.
• Manage social media advertising campaigns on platforms like Facebook Advertising to optimize reach and engagement while tracking performance metrics.
• Analyze social media analytics and marketing online analytics using tools such as Google Analytics, Hootsuite, Buffer, and web analytics platforms to assess campaign effectiveness.
• Maintain strong relationship management with followers, influencers, media contacts, and internal teams to foster community growth and brand loyalty.

Requirements

• Proven experience in social media management, content creation, and digital marketing performance monitoring.
• Strong proficiency with social listening tools, media editing software (Adobe Creative Suite including Photoshop and Illustrator), and scheduling applications like Hootsuite or Buffer.
• Knowledge of SEO principles, keyword research techniques, and web analytics to enhance content visibility and measure success.
• Excellent content writing skills with an eye for proofreading and branding consistency across all channels.
• Ability to develop creative visual content through graphic design and photography skills; video editing experience is a plus.
• Familiarity with social media platforms’ advertising features such as Facebook Advertising for targeted campaigns.
• Strong understanding of digital marketing performance metrics including social media analytics, media performance analytics, and marketing online analytics.
• Exceptional relationship management skills with the ability to communicate effectively across diverse audiences.

Benefits

• Flexible schedule