Responsibilities

- The Social Media Marketing Specialist will manage Rainbow Loom’s social media channels, including planning, scheduling, and publishing content across platforms such as Instagram, TikTok, YouTube, Facebook, and others as appropriate. - This role involves creating engaging visual and written content that showcases products, tutorials, and user-generated creations, while maintaining a consistent brand voice. - The specialist will monitor audience engagement, respond to comments and messages, and collaborate with internal teams to support product launches, campaigns, and promotions. - Day-to-day responsibilities also include tracking performance metrics, optimizing content based on data, coordinating with influencers and partners, and staying current on social media trends relevant to kids’ crafts and toys.

Requirements

- Proficiency in Social Media Marketing and Social Media Content Creation, with experience managing brand accounts and growing engaged communities. - Strong foundation in Digital Marketing and Marketing, including campaign planning, audience targeting, and basic analytics. - Excellent Communication skills, with the ability to create clear, compelling, and age-appropriate messaging for diverse audiences. - Experience using social media management and analytics tools (e.g., Meta Business Suite, TikTok tools, scheduling platforms) and basic graphic or video editing software. - Creative mindset with an eye for visual storytelling and trends in crafting, DIY, toys, or family-focused content. - Ability to work on-site, collaborate effectively with a small team, manage multiple projects, and meet deadlines. - Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.

Preferred

- Prior experience in craft working including consumer products, toys, kids’ brands, or related B2C environments is a plus.

Benefits