Responsibilities

• Oversee and manage the University's primary social media accounts.
• Serve as a reference for other University-related social media accounts.
• Develop and distribute relevant content topics to reach DSU’s target audiences.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen, and respond to users in a “social” way while cultivating leads for recruitment and engagement.
• Develop and expand community and/or influencer outreach efforts.
• Meet with University students, staff, and faculty to gather information for use in development of media content.
• Compile reports on analytics and other trends that helps to inform the decision making of the OMC Director, team members in OMC, and the Director of Admissions.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Participate in ongoing education to remain highly effective.

Requirements

• Education: Associate’s degree or higher in communications, social media marketing, or related field AND three (3) years of directly related experience
• Displays knowledge and understanding of social media platforms, their respective participants/audiences (Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok, etc.)
• Demonstrates excellent writing, editing, and language skills.
• Demonstrates excellence and understanding in marketing strategies
• Displays ability to effectively communicate information and ideas.
• Detail-oriented, with strong office management skills.

Preferred

• Bachelor’s degree in related field

Benefits

• Comprehensive fringe benefits, including, but not limited to:
• 100% employer-paid health insurance (family or single coverage)
• TIAA retirement
• Tuition waiver benefits
• Possible eligibility to participate in the Public Service Loan Forgiveness Program with the US Department of Education.