Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost engagement and brand visibility.
• Create captivating content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media calendars and scheduling using applications like Hootsuite and Buffer to ensure consistent posting aligned with marketing campaigns.
• Monitor social listening tools to track brand sentiment, industry trends, and competitor activity; leverage insights for continuous improvement.
• Implement targeted advertising campaigns on platforms like Facebook Advertising to reach specific audiences and optimize ad performance through data analysis with Google Analytics and web analytics tools.
• Engage actively with followers by responding to comments, messages, and reviews to nurture relationships and enhance community trust.
• Collaborate with cross-functional teams including public relations, graphic design, e-commerce, and content creators to ensure cohesive branding and messaging.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop and Adobe Illustrator; experience with video editing is a plus.
• Familiarity with social media management tools like Hootsuite and Buffer for scheduling and analytics purposes.
• Knowledge of SEO strategies, keyword research, web analytics (Google Analytics), and social listening techniques to inform content creation.
• Strong understanding of branding principles, public relations practices, and relationship management within digital spaces.
• Ability to analyze campaign performance data using web analytics tools; adept at adjusting strategies based on insights gained.
• Excellent proofreading skills with an eye for detail; capable of maintaining consistent tone and messaging across channels.
• Experience in e-commerce environments or digital marketing campaigns is advantageous; familiarity with Facebook Advertising is preferred.

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off