Responsibilities

• Experience producing content for social media
• Excellent social copy writing skills
• Manage day-to-day posting and multiple concurrent social media initiatives with relevant messaging, monitoring and sharing daily content (original text, images, video or HTML) through all social channels
• In collaboration with the Corporate Advertising Manager, lead the strategic development of our social media campaign strategy
• Ensure brand visual and voice consistency across all social media executions
• Monitor and respond to social media comments and feedback, creating engagement with our followers while building meaningful connections
• Maintain a content calendar and strategy and own its success with prospects and customers
• Develop dashboards, track and communicate key metrics including engagement, monitoring and improving on social media activity
• Serves as a subject matter expert on social media best practices, process and policy within the marketing team and organization
• Help create a cross-functional collaborative environment with FirstBank Mortgage marketing on corporate initiatives, social media shared best practices and identify cross sell opportunities
• Stay abreast of emerging social media marketing trends, bringing fresh, creative thinking to leverage growth tactics in the most effective ways

Requirements

• Bachelor’s Degree in Communications, Marketing, Business, New Media or Public Relations
• Minimum 5-7 years of social media experience with proven success in social platforms, such as, Facebook, LinkedIn, Instagram, Twitter
• Financial services/bank marketing experience a plus

Preferred

• Experience with influencer marketing