Social Media Marketing Specialist

Abingdon, VA (Unknown)

$25/hr – $30/hrMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive content creation and social media across platforms for a family-owned HVAC company; role focuses on visual storytelling, branded communications, and content ops.

  • Capture and create photo/video content featuring team, sites, and community.
  • 1–3 years in social media content creation across TikTok, Facebook, YouTube.
  • Develop branded newsletters and multi-platform content with consistent visuals and messaging.

Job Description

Responsibilities

  • Capture and create photo and video content featuring team members, job sites, and community involvement.
  • Manage and post content across a variety of social media platforms such as TikTok, Facebook, X, and YouTube.
  • Create both short-form and long-form content, including case studies, job highlights, educational posts, and behind-the-scenes features.
  • Assist with website content updates, blogs, spotlights, and features.
  • Develop and send branded email newsletters and marketing communications while maintaining consistent brand voice, visuals, and messaging across all platforms.
  • Coordinate with leadership and field staff to identify content opportunities.
  • Maintain organized records of content, photos, videos, and marketing assets.

Requirements

  • 1-3 years of experience in social media content creation or marketing is required.
  • Proven experience in creating content for platforms such as TikTok, Facebook, YouTube, or similar channels.
  • Ability to demonstrate success through past content, campaigns, or social channels (professional or brand accounts).
  • Strong skills in photography, videography, and basic editing.

Preferred

  • Experience with website content management, newsletters, or branding is a plus.
  • Local marketing or small business experience is highly desirable.

Benefits

  • 50% employer-paid medical coverage to support your health.
  • Dental and vision insurance for complete peace of mind.
  • Employer-paid supplemental insurance, including short-term disability and accident insurance.
  • Simple IRA with a 3% employer match after one year of employment.
  • 3 weeks of accrued PTO and 9 paid holidays annually.
Complete Comfort logo

Complete Comfort

We believe every client should experience the benefits of Comfort Club Membership. Membership ensures them of regular factory-recommended maintenance that will extend equipment life and prevent many avoidable and expensive service calls. Comfort Club Membership is an excellent value because it includes priority service and special savings for our Members. And yes, you may be presented with need for a repair, or the recommendation that you consider an upgrade to your present equipment, ductwork, or accessories. “Sales is a part of this industry. There are a lot of people... that just want to walk in, fix something, and leave.” Being a good technician means taking care of all the client’s needs and selling products that they could benefit from having. But be assured, you will never experience a high-pressure “sales pitch,” and you will always get a fully detailed explanation of the work proposed. Your peace of mind is important to us. All agreements are in writing for your protection. Permits are always obtained where required by the governing authority. Our warranties are among the best in the industry.

Founded in 2015
Jupiter, Florida, USA
20 employees

Traffic Signals

Monthly Visitors
853
Monthly Google Ads Budget
$173.3K
Traffic Source Mix
Search
56.9%
Direct
24.9%
Referral
5%
Social
12.2%
Paid
0.9%

Headcount Trend

Current headcount: ~20