Responsibilities

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and audience engagement.
• Monitor social listening channels to gather insights on brand perception, industry trends, and customer feedback for continuous improvement.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach and visibility.
• Run targeted advertising campaigns on Facebook Advertising and other platforms to boost engagement and conversions.
• Analyze web analytics and social media metrics via Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Maintain strong relationship management with influencers, partners, and community members to enhance brand reputation.
• Oversee public relations initiatives related to social media campaigns to ensure positive brand representation.
• Proofread all content meticulously to uphold brand voice standards and ensure accuracy before publishing.

Requirements

• Proven experience in social media marketing or digital marketing roles with a focus on content creation, campaign management, or branding.
• Demonstrated proficiency with graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Familiarity with paid advertising platforms such as Facebook Ads Manager for creating targeted ad campaigns.
• Strong understanding of social listening tools and techniques to monitor brand sentiment and industry trends.
• Excellent proofreading skills with an eye for detail to maintain high-quality content standards.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.

Benefits

• Paid time off