Social Media Marketing Specialist

Own social media and content engine across multiple platforms, driving brand goals through creative assets and measurement.

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create high-quality content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media activities using applications like Hootsuite and Buffer to schedule posts, monitor engagement, and optimize content timing.

• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; utilize insights to refine campaigns.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to increase reach and engagement.
• Collaborate with cross-functional teams including public relations, graphic design, and e-commerce to ensure consistent branding and messaging.

• Analyze web analytics and social media metrics through Google Analytics and web analytics tools to measure campaign success and inform future strategies.
• Engage with followers by responding promptly to comments, messages, and reviews to foster positive relationships.
• Proofread all content for accuracy, clarity, and brand consistency before publishing.

• Stay updated on the latest digital marketing trends, platform features, and best practices in social media management.

• Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Hands-on experience with social media management tools like Hootsuite and Buffer.
• Knowledge of SEO principles, keyword research techniques, and web analytics tools including Google Analytics.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns.
• Strong understanding of branding principles combined with excellent content creation skills including photography and video editing (video editing experience is a plus).
• Ability to manage multiple projects simultaneously while maintaining attention to detail.
• Excellent communication skills with a knack for proofreading and clear messaging.
• Experience in relationship management within online communities or public relations is advantageous.
• A proactive attitude towards learning new digital marketing trends and tools in a fast-paced environment.
• Ability to Commute: Millbury, OH 43447 (Required)

• video editing experience is a plus

• Flexible schedule