Drive and build an organic social presence from scratch for a fast-growing dietary-supplements brand targeting busy moms.

• Own content production from ideation to posting across Instagram and Facebook.
• Must-have: proven track record growing a lifestyle/parenting account from scratch.
• Standout: shoot and edit short-form video on a smartphone with trend insight for a parenting niche.

Responsibilities

• This is a ground-floor opportunity to build an organic social media presence from scratch for a brand with a genuinely compelling story to tell. You won't be maintaining an existing strategy - you'll be creating one. You’ll own content production end-to-end: ideation, filming, editing, posting, and community engagement across social media (mainly Instagram and Facebook).
• You won't be maintaining an existing strategy - you’ll be creating one. You’ll own content production end-to-end: ideation, filming, editing, posting, and community engagement across social media (mainly Instagram and Facebook).
• You are a storyteller who understands what makes moms stop scrolling, feel something, and take action.
• You shoot your own content, you know what’s trending before it peaks, and you have a track record of growing audiences in lifestyle, health, or parenting verticals.

Requirements

• Proven track record of growing a social media account from scratch in a lifestyle, health, wellness, or parenting vertical - please share examples
• Ability to shoot, edit, and publish short-form video independently using a smartphone and basic editing tools (CapCut, InShot, or similar)
• Deep, native understanding of Instagram Reels and Facebook as a content consumer - you're on these platforms daily
• Strong written voice: you can write captions that feel human, warm, and scroll-stopping
• Comfort with data: you can read engagement analytics and use them to make creative decisions
• Self-starter mentality: you thrive in a lean team where you own your lane fully

Preferred

• You are a mom, or were raised in a household where health and wellness were priorities - you are our customer
• Experience growing accounts specifically targeting our target customer of busy moms, ages 30-50
• Familiarity with the dietary supplement, weight loss, or fitness supplement category
• Experience seeding micro-influencer relationships or managing a basic affiliate/ambassador program
• Understanding of how organic content feeds into paid social creative strategy