Responsibilities

• Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Youtube, and TikTok to maximize audience engagement and brand awareness.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve organic reach.
• Manage social media management tools such as Hootsuite and Buffer to schedule posts, monitor performance metrics, and streamline workflows.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activity; translate insights into actionable marketing tactics.
• Plan and execute targeted Facebook Advertising campaigns to boost visibility and generate leads or conversions.
• Analyze web analytics through Google Analytics and web analytics tools to assess campaign effectiveness; prepare reports with insights for continuous improvement.
• Engage in relationship management by responding promptly to comments, messages, and inquiries; foster a vibrant online community.
• Collaborate with cross-functional teams including graphic design, e-commerce, and content creation to ensure cohesive branding across all channels.
• Oversee public relations initiatives that enhance brand image; coordinate with media outlets for press releases or feature stories.

Requirements

• Proven experience in social media management and digital marketing roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite or Canva
• Hands-on experience with social listening tools and social media management platforms like Hootsuite or Buffer.
• Solid understanding of SEO principles, keyword research techniques, web analytics (Google Analytics), and e-commerce marketing strategies.
• Knowledge of Facebook Advertising platform along with experience in creating targeted ad campaigns.
• Strong skills in content creation including photography, video editing (preferably with video editing software), proofreading, and branding development.
• Excellent relationship management skills with the ability to engage audiences authentically across diverse demographics.
• Ability to analyze data insights from web analytics tools to inform strategic decisions effectively.
• Exceptional communication skills with a detail-oriented approach to project execution. Join us as we harness creativity combined with data-driven insights to craft compelling stories that captivate audiences worldwide!

Benefits

• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance