Responsibilities

• Develop and own the social media strategy across all platforms, with a primary focus on X/Twitter
• Manage and grow more than five brand accounts, ensuring a consistent voice and strategic alignment
• Define KPIs and benchmarks to measure growth, engagement, and conversion metrics
• Identify emerging social channel opportunities and recommend platform investments based on data analysis
• Create and lead social-native content strategies, translating brand narratives, product updates, and campaigns into engaging content
• Produce and direct high-quality content, emphasizing short-form videos, livestreams, and serialized formats
• Collaborate with design, motion, and creative teams to bring concepts to life
• Utilize AI tools to streamline content creation, research, and publishing workflows
• Implement AI-driven processes to enhance productivity while maintaining brand integrity
• Track performance metrics, analyze data, and generate regular reports for leadership

Requirements

• 8+ years of social media and content marketing experience, with direct ownership of strategy and execution
• Proven success in growing social channels and driving measurable impact
• Strong editorial instincts for translating technical and narrative content into platform-native formats
• Hands-on experience with video content streaming, production, and direction for social media platforms
• Proficiency in leveraging AI tools for content creation, ideation, and workflow optimization
• Strong analytical skills with the ability to interpret data and report insights to leadership
• Experience managing multiple social accounts, balancing high-volume content with strategic campaigns
• Excellent project management and stakeholder engagement skills
• Ability to brief and collaborate effectively with designers and creative teams
• Familiarity with social publishing, scheduling, and listening tools

Preferred

• Deep understanding of social-native culture and audiences, including Crypto Twitter/X, builder communities, and developer ecosystems (preferred)

Benefits

• Opportunity to work remotely within flexible time zones
• Competitive hourly compensation ($60-$75 USD/hour)
• Collaborate with a world-class, innovative team dedicated to Web3 development
• Engage in high-impact projects with significant visibility and influence
• Continuous learning and professional growth through exposure to cutting-edge AI tools and social media strategies