Social Media and Marketing Manager

Houston, TX (On-site)

Salary Not AvailableMid LevelPart time

Posted 6 days ago

Job Summary

Own end-to-end social growth strategy for a reality TV streaming network, driving organic growth, viral content, platform optimization, and subscriber conversion across Facebook, Instagram, TikTok, YouTube; focus on SEO, content repurposing, analytics, and performance reporting.

Own growth strategy and weekly performance reporting
Develop and execute viral content and distribution across platforms
Improve SEO and subscriber conversion

Job Description

Responsibilities

Develop strategies to increase organic views, followers, shares, comments, and engagement.
Identify and create viral moments from reality television episodes, trailers, and behind-the-scenes footage.
Optimize Facebook, Instagram, TikTok, and YouTube content for discoverability and algorithm performance.
Implement YouTube SEO, including keyword research, titles, descriptions, tags, thumbnails, and search optimization.
Optimize video hooks, captions, hashtags, posting schedules, and audience retention.
Repurpose long-form episodes into high-performing Reels, TikToks, YouTube Shorts, and Facebook videos.
Monitor trending sounds, entertainment topics, viral challenges, and emerging content opportunities.
Analyze audience retention, click-through rates, watch time, engagement, and conversion data.
Develop strategies to turn viral content into paying streaming subscribers.
Improve website SEO to increase organic Google search traffic.

Requirements

Proven experience growing social media accounts organically.
Strong knowledge of Facebook, Instagram, TikTok, and YouTube algorithms.
Experience with social media SEO and Google search optimization.
Ability to identify viral content opportunities and create attention-grabbing hooks.
Experience using Meta Business Suite, YouTube Studio, TikTok Analytics, and Google Analytics.
Understanding of audience retention, click-through rates, conversion funnels, and platform monetization.
Experience editing short-form videos using Premiere Pro, CapCut, or similar software.
Knowledge of entertainment, pop culture, reality television, and urban media audiences.
Ability to work independently, meet deadlines, and deliver measurable results.

Preferred

You have grown a social media account to 100,000+ followers.
You have generated videos with 1 million+ organic views.
You have helped businesses turn social media traffic into paying customers or subscribers.
You have successfully managed multiple high-performing social media pages.
You understand how to optimize Facebook monetization and content distribution.
You have experience promoting reality television, entertainment, or streaming content.

Salaries

Social Media Marketing Manager median pay in the United States

$86K/yr

Most pay falls between $75K and $99K. Based on 37 salaries.

See all Social Media Marketing Manager salaries See more Social Media Marketing Manager jobs

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