Responsibilities

• Brand Identity & Point of View — Define and hold each brand's voice, POV, and look. Somedays and Kostantina should never sound the same — and both should sound like themselves everywhere they show up.
• Organic Social & Content — Own the social calendar and make the content — shoot, edit, and produce on-site across pastry, café, and froyo. Publish, manage community, and keep a consistent presence across Instagram, TikTok, LinkedIn, and emerging channels.
• Own Our LinkedIn — Build and run both brands' LinkedIn presence — company storytelling, culture, hiring, and franchise-facing content that positions Somedays as a brand worth joining and investing in.
• Campaign Strategy — Plan and run campaigns end to end — launches, seasonal pushes, collabs, and always-on content — each tied to a clear business goal.
• Email, SMS & Lifecycle — Own email and SMS for both brands, and lead marketing for the coming loyalty program and app — turning followers and first-time guests into repeat customers.
• New-Location & Local Marketing — Market grand openings and local moments on the ground — neighborhood awareness, community partnerships, and events that tie each store to its area.
• Growth & Audience — Grow reach, followers, and engagement with intention. Test formats, learn what works, and double down on what moves the numbers.
• Driving Store Sales — Connect marketing to the register. Build content and campaigns that put people in seats and cups in hands, and track how activity supports location-level sales.
• Collaboration — Partner with store teams, culinary, and leadership to surface the best stories, coordinate launches, and keep both brands moving in the same direction.
• Analytics & Reporting — Track performance against clear goals, attribute activity to traffic and sales where you can, and bring a point of view on where to go next — recommendations, not just dashboards.

Requirements

• Proven marketing and social experience for a consumer brand — ideally food, hospitality, or retail
• A strong content portfolio: you can shoot and edit photo and short-form video that performs
• Native fluency in Instagram and TikTok, plus hands-on email/SMS or lifecycle marketing experience
• A point of view — you can build and defend a brand identity, not just execute a brief
• Comfortable owning strategy and doing the hands-on work: this is a builder role, not a delegator role
• Collaborative and self-directed: you work well with teams and own your lane without hand-holding
• Motivated by driving real store sales, and able to connect marketing activity to business results
• Organized enough to run two brands across multiple channels at once without dropping either

Benefits

• Competitive salary of $90,000 – $100,000, commensurate with experience
• Full ownership of marketing for two growing brands — real creative latitude, and a path to build a team as they scale
• A clear path within a fast-growing franchise company, with room to shape the function as it scales
• A team that holds a real standard, values craft, and lets a strong point of view lead
• Flexible schedule