Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create engaging content including graphics, videos, blog posts, and multimedia assets using Adobe Creative Suite tools like Photoshop and Illustrator.
• Manage social media scheduling and publishing using tools like Hootsuite or Buffer to ensure consistent brand messaging.
• Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activities.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve online visibility.
• Run targeted advertising campaigns on Facebook Advertising and other digital channels to boost campaigns’ effectiveness.
• Analyze web analytics data with Google Analytics and web analytics tools to measure campaign performance and inform future strategies.
• Cultivate relationships with media outlets, influencers, and partners through public relations efforts to enhance brand reputation.
• Oversee branding initiatives across digital platforms ensuring cohesive visual identity and messaging.
• Coordinate with cross-functional teams to support e-commerce initiatives through digital marketing tactics.