Social Media and Marketing Manager

Responsibilities

• Develop and implement comprehensive social media strategies aligned with company goals, focusing on brand growth and engagement.
• Manage daily social media activities across multiple platforms, including content posting, community communication, and audience interaction.
• Create high-quality social media content including graphics, videos, and written posts tailored to each platform’s audience.
• Write engaging content for social media posts, email campaigns, and customer communications to foster brand loyalty.
• Plan weekly content calendars to ensure consistent messaging and timely campaign execution.
• Analyze social media metrics and marketing analytics to assess campaign performance and inform future strategies.
• Utilize media editing tools for video editing, graphic design, and content refinement to produce visually appealing materials.
• Conduct high-level marketing planning to support brand launches, product promotions, and ongoing campaigns.
• Monitor industry trends and incorporate innovative tactics into the social media strategy.
• Collaborate with other teams to ensure cohesive branding across all digital channels.

Requirements

• Proven experience as a Social Media Strategist or Marketing Manager with a strong portfolio of successful campaigns.
• Extensive knowledge of various social media platforms and their best practices for communication and content sharing.
• Proficiency in social media content creation, including graphic design, video editing, and use of media editing tools.
• Strong writing skills with the ability to craft compelling posts, emails, and customer texts.
• Experience in analyzing social media analytics and marketing data to optimize performance.
• Ability to develop weekly plans for content scheduling and campaign execution.
• Knowledge of high-level marketing management principles with experience in launching brands or products.
• Familiarity with marketing management tools and software for analytics and scheduling purposes.
• Creative mindset with the ability to think strategically about brand positioning in digital spaces.
• Excellent communication skills and the ability to work collaboratively within a team environment.

Benefits

• Employee discount
• Flexible schedule