Responsibilities

• Develop and implement engaging social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create high-quality content including graphics, videos, blog posts, and photography that align with branding guidelines and resonate with target audiences.
• Manage social listening tools to monitor brand reputation, industry trends, and customer feedback, enabling proactive communication and relationship management.
• Utilize social media management tools like Hootsuite or Buffer to schedule posts, analyze performance metrics, and optimize campaigns for maximum impact.
• Coordinate with public relations teams to craft compelling narratives that enhance brand image and foster positive media coverage.
• Conduct keyword research and implement SEO best practices to improve organic reach across digital channels.
• Oversee paid advertising campaigns on Facebook Ads and other platforms to drive traffic, conversions, and e-commerce sales.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign effectiveness and inform future strategies.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually appealing marketing materials.
• Stay updated on the latest trends in digital marketing, social media algorithms, and industry best practices to keep our strategies innovative and competitive.

Requirements

• Proven experience in social media marketing or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in social media management platforms such as Hootsuite or Buffer.
• Skilled in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Experience with video editing tools for producing engaging multimedia content.
• Knowledge of SEO techniques, keyword research, web analytics (Google Analytics), and social listening tools.
• Familiarity with Facebook Advertising and other paid digital advertising platforms.
• Strong understanding of branding principles, public relations strategies, and relationship management techniques.
• Ability to analyze data from various sources to optimize campaigns and report on performance metrics effectively.

Preferred

Benefits

• Relocation assistance