Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand visibility.
• Create, curate, and manage high-quality content including graphics, videos, photography, and written posts that align with branding guidelines.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback, adjusting strategies accordingly.
• Manage paid advertising campaigns on Facebook Advertising and other platforms to maximize reach and ROI.
• Analyze web analytics using tools like Google Analytics and web analytics platforms to measure campaign performance and optimize future initiatives.
• Collaborate with cross-functional teams including PR, sales, and product development to ensure cohesive messaging across all channels.
• Maintain active relationships with influencers, media outlets, and partners to enhance brand awareness through public relations efforts.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful campaigns across multiple platforms.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating engaging visual content.
• Skilled in video editing and photography to produce compelling multimedia content for diverse audiences.
• Familiarity with SEO principles, keyword research, and content creation strategies that improve online visibility.
• Experience managing social media management tools like Hootsuite or Buffer for scheduling posts and monitoring engagement metrics.
• Knowledge of digital marketing techniques including branding, e-commerce strategies, and social media marketing best practices.
• Strong relationship management skills to foster partnerships with influencers, media contacts, and community members.

Benefits

• Employee discount
• Flexible schedule