Responsibilities

- Develop and execute comprehensive social media strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn. - Create engaging content that aligns with brand messaging and resonates with target audiences. - Utilize SEO techniques and keyword research to enhance content visibility and engagement. - Monitor social media channels for trends and insights through social listening. - Manage social media advertising campaigns, including Facebook Advertising, to maximize reach and engagement. - Analyze performance metrics using tools such as Google Analytics and Buffer to assess the effectiveness of campaigns. - Collaborate with graphic designers to create visually appealing posts using Adobe Creative Suite (Photoshop, Illustrator). - Conduct proofreading of all content to ensure clarity, accuracy, and brand consistency. - Foster relationships with influencers and public relations contacts to enhance brand visibility. - Stay updated on industry trends in digital marketing and e-commerce to keep strategies relevant.

Requirements

- Proven experience in social media management or digital marketing. - Strong knowledge of social media platforms and their respective audiences. - Proficiency in tools such as Hootsuite, Buffer, Google Analytics, and Adobe Creative Suite. - Excellent communication skills with a focus on relationship management. - Ability to analyze data and derive actionable insights for continuous improvement. - Strong attention to detail with a knack for proofreading content effectively.

Nice to Have

- Experience in graphic design and video editing is a plus. - Familiarity with branding principles and e-commerce strategies is desirable.

Benefits

- Employee discount - Flexible schedule - Health insurance - Vision insurance