Drive social media strategy and content across Facebook, Instagram, Twitter, LinkedIn, and TikTok to grow brand presence and engagement.

• Develop and execute comprehensive social media strategies aligned with brand goals across platforms.
• Create engaging multimedia content including graphics, videos, photography, and written posts using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage social media accounts using scheduling tools such as Hootsuite and Buffer to optimize posting times and monitor engagement.
• Conduct social listening to track brand reputation, industry trends, and competitor activity; leverage insights to refine tactics.
• Plan and implement targeted advertising campaigns on Facebook Advertising and other digital channels to increase reach and conversions.
• Collaborate with cross-functional teams including PR, sales, and product development for cohesive branding.
• Analyze web analytics with Google Analytics to measure campaign performance and inform future strategies.
• Engage with followers by responding to comments, messages, and reviews to build community.
• Coordinate photography sessions and video editing projects to produce high-quality visual content aligned with branding.
• Maintain consistent brand voice across channels and proofread content for accuracy and clarity before publication.