Engagement & Community Management: Address inbound DMs and comments across all platforms and escalate complex issues to leadership as needed. Profile Hygiene & Audits: Conduct weekly and monthly audits of all social profiles to ensure accuracy and remove outdated promotions. Tone & Community Building: Respond to comments, messages, and inquiries using brand-appropriate tone while fostering trust and loyalty. Sentiment Monitoring: Track sentiment trends to identify risks, opportunities, or recurring issues. Editorial & Content Planning: Develop and maintain editorial calendars for Instagram, Facebook, TikTok, LinkedIn, and other brands. Content Creation & Formats: Create, edit, and schedule diverse content formats including Reels, carousels, static posts, Stories, and long-form content across platforms. Stories & Presence: Execute a consistent Stories strategy with daily posts and interactive elements to maintain online and offline presence. Content Repurposing: Implement content repurposing workflows to maximize efficiency across platforms. Brand Alignment: Ensure all content aligns with brand voice and business objectives. Caption & SEO: Craft natural-language captions optimized for in-platform search and Google indexing. Geotagging & Local Visibility: Implement consistent geotagging for Feed posts and Stories to improve visibility in social media and local search results. Algorithm & Social SEO: Stay current on algorithms, platform updates, and social SEO best practices to guide ongoing optimization. Performance & Insights: Monitor social media performance, identify trends, and provide actionable insights. Data & Adjustment: Track KPIs across platforms and recommend data-driven adjustments to improve strategy. Cross-Functional Collaboration: Collaborate with Sales, F&B, Events, and Operations to ensure social content reflects business priorities. Marketing Support: Support Marketing with brand messaging alignment, campaign rollouts, and content execution. Team Leadership: Provide leadership and guidance to junior team members and cross-functional partners. Influencer Seeding: Lead a high-volume seeding strategy targeting niche micro-influencers (5K-50K) aligned with core customer profile. Rights & UGC: Secure content usage rights and negotiate UGC deliverables for paid ads and cross-channel campaigns.