Social Media Marketing Manager

Responsibilities

• Manage each company's relevant social media accounts, including content planning, publishing, comments, and messages.
• Create graphics, photos, short-form videos, captions, and other marketing materials.
• Maintain a coordinated marketing calendar across the businesses.
• Write and distribute email newsletters and promotional campaigns.
• Update website content and business listings, coordinating technical work with outside support when needed.
• Develop campaigns that support each company's services and business goals.
• Manage paid advertising within approved budgets as responsibilities expand.
• Track campaign results, website activity, and qualified inquiries using available reporting tools.
• Provide a monthly report explaining what worked, what needs improvement, and recommended next steps.
• Coordinate with the owner, employees, and outside vendors to gather information and complete projects.

Requirements

• Demonstrated experience managing business social media accounts and marketing campaigns.
• Strong writing, editing, organization, and project-management skills.
• Ability to create polished content using tools such as Canva, Adobe products, or similar platforms.
• Comfortable shooting and editing short-form video.
• Working knowledge of email marketing, website content management, and analytics.
• Ability to manage competing priorities across multiple brands.
• Willingness to learn each company's audience, services, and marketing requirements.

Preferred

• Experience in real estate, mortgage lending, construction, or professional services is helpful.
• A portfolio demonstrating relevant work is encouraged.