Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase brand awareness and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Manage social media scheduling using tools like Hootsuite or Buffer to ensure consistent posting and timely responses.
• Monitor social listening trends to gather insights on audience sentiment, industry developments, and competitor activities.
• Analyze social media metrics using analytics tools such as Google Analytics and social media platform insights to measure campaign effectiveness and optimize future efforts.
• Coordinate with public relations teams to craft press releases, manage media relationships, and enhance brand reputation.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize reach and ROI.
• Conduct keyword research for content optimization, SEO strategies, and digital marketing campaigns to improve visibility in search engines.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for media editing and content creation.
• Track digital marketing performance through detailed reports on media performance analytics and marketing online analytics to inform strategic decisions.

Requirements

• Proven experience in social media management, digital marketing, or related fields with a strong portfolio of successful campaigns.
• Proficiency in social media platforms’ management tools such as Hootsuite or Buffer.
• Skilled in content creation including graphic design (Adobe Photoshop, Illustrator), video editing, photography, and proofreading.
• Deep understanding of SEO best practices, social listening techniques, web analytics (Google Analytics), and marketing analytics tools.
• Experience managing paid advertising campaigns on Facebook Advertising or similar platforms.
• Strong written communication skills with the ability to craft engaging content tailored for diverse audiences.
• Knowledge of public relations strategies and relationship management within digital environments.
• Ability to monitor digital marketing performance metrics continuously and adapt strategies accordingly.
• Familiarity with media editing tools for creating visually compelling content that aligns with branding standards.
• A proactive mindset with excellent organizational skills to manage multiple projects simultaneously in a fast-paced setting.

Benefits

• Employee discount
• Flexible schedule