Responsibilities

• Develop and execute comprehensive social media marketing strategies to enhance brand visibility and engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create, curate, and manage engaging content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
• Utilize social listening tools to monitor brand reputation, industry trends, and customer feedback, enabling proactive engagement and reputation management.
• Manage social media advertising campaigns using platforms like Facebook Advertising and Hootsuite to maximize reach and ROI.
• Analyze web analytics and social media metrics through tools such as Google Analytics and Web analytics platforms to evaluate campaign performance and inform future strategies.
• Collaborate with cross-functional teams including graphic designers, content creators, public relations specialists, and e-commerce managers to ensure cohesive messaging.
• Maintain consistent branding across all digital channels while proofreading content for accuracy, clarity, and tone.
• Oversee relationship management with influencers, partners, media outlets, and community members to foster positive public relations.
• Use Adobe Creative Suite applications like Photoshop and Illustrator for basic graphic design tasks; edit videos with video editing software to produce engaging multimedia content.
• Conduct keyword research to optimize content for SEO purposes and improve organic search rankings.
• Manage social media management tools such as Buffer or Hootsuite for scheduling posts, tracking engagement metrics, and streamlining workflow.
• Stay updated on emerging trends in digital marketing, social media innovations, and platform algorithms to keep strategies fresh and effective.

Requirements

• Proven experience in social media management combined with a strong understanding of digital marketing principles
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for graphic design; experience with video editing software is a plus
• Hands-on experience with social listening tools, Google Analytics, SEO techniques, and web analytics platforms
• Skilled in content creation across various formats including photography, videography, copywriting, and graphic design
• Knowledge of social media advertising platforms such as Facebook Ads Manager; experience with paid campaigns is highly desirable
• Excellent proofreading skills with an eye for detail; ability to craft compelling messaging aligned with branding standards
• Strong relationship management skills to engage influencers, media contacts, partners, and community members effectively
• Familiarity with scheduling tools like Buffer or Hootsuite for efficient content deployment
• Ability to analyze data insights to optimize campaigns continuously; understanding of keyword research for SEO enhancement
• Enthusiastic team player capable of managing multiple projects simultaneously while maintaining high-quality output

Preferred

Benefits

• Employee discount
• Paid time off