Responsibilities

• Brainstorm and develop engaging social content for TikTok, Instagram Reels, Stories, Facebook, and other platforms
• Film and edit short-form video content featuring Tabañero products, recipes, trends, events, and brand moments
• Create authentic UGC-style content designed to feel native to social platforms
• Stay on top of TikTok, Instagram, food, lifestyle, and creator trends and identify opportunities for Tabañero to participate
• Help manage the day-to-day social content calendar and assist with scheduling and publishing content
• Monitor and respond to DMs, comments, mentions, tags, and customer questions across Tabañero's social platforms
• Provide timely, friendly, and on-brand responses to customer inquiries while knowing when to escalate an issue to the appropriate team member
• Engage proactively with followers, creators, retailers, and relevant accounts to help build the Tabañero community
• Help identify recurring customer questions, feedback, product requests, and social trends that can inform future content and marketing decisions
• Identify and research potential influencers, micro-creators, food creators, lifestyle creators, and UGC partners

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Advertising, Digital Media, Public Relations, or a related field
• Strong understanding of TikTok, Instagram, Reels, UGC, influencers, and current social media trends
• Comfortable filming content on an iPhone or similar device
• Basic short-form video editing skills using CapCut, Adobe Premiere, Canva, or similar tools
• Creative eye for composition, food, lifestyle, and social-first content
• Strong written communication skills with the ability to represent the Tabañero brand professionally and authentically in customer and creator conversations
• Friendly, responsive, and comfortable communicating directly with customers through social media
• Good judgment when handling customer questions, complaints, or sensitive interactions
• Comfortable reaching out to new people and building relationships
• Organized and able to manage multiple creators, conversations, content deadlines, and projects simultaneously

Benefits

• Hands-on experience creating content for a rapidly growing national CPG brand
• Real-world experience with UGC, influencer marketing, creator outreach, social media, and community management
• Opportunity to create content that will be published across Tabañero's national social channels
• Experience communicating directly with consumers and helping shape a brand's online voice
• Experience working directly with influencers and content creators
• Exposure to product launches, national retailers, events, and integrated marketing campaigns
• Opportunity to test creative ideas and see firsthand what performs
• Mentorship from an experienced marketing team
• Potential pathway into a permanent marketing role based on performance