Responsibilities

• Assist in the creation and scheduling of social media content across platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Monitor social media channels and engage with followers to foster community interaction and brand loyalty.
• Support the marketing team in developing and executing digital marketing campaigns and promotions.
• Conduct research on industry trends, competitor activities, and audience preferences to inform content strategies.
• Analyze social media performance metrics and prepare reports to evaluate the effectiveness of marketing efforts.
• Collaborate with graphic designers and content creators to produce visually appealing and relevant marketing materials.
• Participate in brainstorming sessions to generate innovative ideas for campaigns and brand messaging.

Requirements

• Currently enrolled in or recently graduated from a degree program in Marketing, Communications, Business, or a related field.
• Basic understanding of social media platforms and digital marketing principles.
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment and manage multiple tasks effectively.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred

• Experience using social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Familiarity with graphic design software like Adobe Photoshop or Canva.
• Knowledge of SEO and content marketing strategies.
• Previous internship or work experience in marketing or social media roles.
• Analytical skills with experience in interpreting social media metrics and data.