Responsibilities

• Create, edit, and schedule engaging, mission-driven content for Instagram, Facebook, Twitter, and LinkedIn, including posts, reels, and short-form videos that highlight tactical gear, field applications, and operational use cases.
• Assist with captions, hashtags, and content strategy to increase engagement and reach within the tactical community.
• Capture and produce high-quality photo and video content that reflects real-world use of tactical equipment in training or field environments.
• Edit short and long-form videos using both professional software and social media-driven tools, with a focus on action-driven storytelling, product functionality, and current content trends.
• Assist in developing creative concepts for social media campaigns, including training scenarios, product demonstrations, behind-the-scenes content, and brand storytelling that resonates with military, law enforcement, and outdoor audiences.
• Support digital campaigns by preparing and organizing content, uploading assets, and tracking performance metrics such as engagement and reach. Utilize platforms such as Sprout Social and Meta Business Suite to schedule content, monitor analytics, and manage social channels.
• Support marketing efforts for industry events and trade shows by creating pre-event promotions, capturing live content on-site, and assisting with post-event social media and digital follow-up.
• Ensure all content aligns with brand standards, maintaining a consistent visual identity, tone, and messaging that reflects the professionalism and performance expectations of the tactical industry.
• Provide day-to-day support to the Marketing Manager, assisting with project coordination and execution of marketing initiatives across multiple platforms.

Requirements

• High school diploma required with 2–3 years of experience in social media management and content creation, including a portfolio showcasing creative work.
• Preferred experience includes tactical, outdoor, or action-oriented photography and video content.
• Degree or certificate preferred in Social Media, Digital Media Arts, Marketing, Communications, or a related field.
• Demonstrated proficiency in Canva, CapCut, Adobe Creative Suite, and social media management tools.
• Preferred experience with Sprout Social, Meta Business Suite, or similar social media management platforms.
• Preferred background or familiarity with military, law enforcement, tactical gear, or hunting industries.
• Excellent project management, organizational, and communication skills.