Social Media Marketing Coordinator

Responsibilities

• Actively engage with our online community by responding to comments, managing direct messages, and fostering authentic, human-centered connections with followers.
• Review, schedule and quality-assure content in social reviews across all calendars.
• Curate UGC content that highlights the community, uncovers emerging conversations, and creates meaningful “surprise and delight” moments for the community.
• Coordinate tool orders and product seeding for influencers to support brand partnerships and surprise-and-delight community initiatives.
• Conduct social listening to monitor industry trends, competitor activity, and cultural moments, ensuring the brand remains relevant and timely.
• Track, measure, and report on key performance indicators (KPIs), translating results into actionable insights for cross-functional stakeholders.
• Partner with Customer Support to align on tone of voice and community management response guidelines.
• Monitor social platforms, tools, and algorithms to identify opportunities to join conversations, strengthen community, and drive engagement.
• Stay attuned to cultural and industry trends, identify emerging topics and patterns, and elevate opportunities to brand teams for approval and activation.

Requirements

• Bachelor's degree in marketing or a related field
• At least 1-3 years in social media marketing in the consumer-brand industry or at an agency
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
• Experience in managing multiple projects and priorities
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills
• Record of strong mentoring skills, and interest in developing others
• Experience building and optimizing workflows
• Can demonstrate the following skillsets: Analysis Skills, Brand Marketing, Communication Skills, Content Delivery/Distribution, Content Development, Marketing, Presentation/Verbal Skills, Problem Solving Skills, Project/Program Management, Quality Assurance, Research Skills, Social Media Marketing, Influencer Marketing, and Storytelling.

Benefits

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.