Responsibilities

• Create and schedule content for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile
• Visit the clinic approximately once per week to capture original photo and video content
• Film and edit short-form videos, including Reels and TikToks
• Capture treatments, exercises, staff demonstrations, client experiences, and behind-the-scenes content
• Create educational and engaging Physical Therapy content
• Showcase Private Reformer Pilates sessions, exercises, and programs
• Create visually appealing Wellness, Spa, and Aesthetic content
• Create before-and-after content when appropriate and properly authorized
• Create graphics, promotions, and social media materials using Canva
• Write engaging captions, hashtags, calls-to-action, and post descriptions

Requirements

• Experience creating social media content for a business, brand, organization, or personal portfolio
• Comfortable filming and editing short-form video
• Familiar with Instagram, Facebook, TikTok, and current social media trends
• Experience with Canva
• Experience with CapCut or similar video-editing software
• Basic photography and videography skills
• Strong eye for aesthetics, branding, and visual storytelling
• Strong written communication skills
• Organized and able to plan content ahead of time
• Creative, reliable, and self-motivated

Preferred

• Experience in healthcare, physical therapy, fitness, Pilates, wellness, beauty, spa, aesthetics, or local business marketing is a plus but not required.

Benefits

• Flexible schedule
• Hybrid work arrangement
• Opportunity for increased hours as the position grows
• Opportunity to create content across healthcare, fitness, wellness, and aesthetics
• Creative freedom to bring new ideas to the brand
• Employee discounts on select Zona wellness and spa services