MOBO Med Spa - Akron Canton

Social Media and Marketing Coordinator

Canal Winchester, OH (On-site)

$25/hr – $32/hrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive MOBO’s social media by creating and coordinating engaging content, paid campaigns, and brand-consistent visuals.

  • Own content creation and scheduling across Instagram, Facebook, TikTok, YouTube, and Pinterest
  • Must-have: Canva proficiency and experience with paid social ads
  • Standout: On-site shoots and cohesive cross-channel campaigns in Ohio

Job Description

Responsibilities

  • Create, curate, and schedule original content across all MOBO social media platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, and emerging channels
  • Develop and maintain a monthly content calendar aligned with promotions, service launches, seasonal campaigns, and brand voice
  • Produce high-quality static graphics, carousels, Reels, Stories, and short-form video content using tools such as Canva and Capcut
  • Manage day-to-day social media posting, community engagement, inbox monitoring, and comment responses to maintain an active and authentic brand presence
  • Conduct regular competitive analysis, track social media trends, and bring fresh content ideas and platform-specific strategies to the team
  • Monitor and report on channel performance metrics (reach, engagement rate, follower growth, saves, shares) and use data to continuously refine content strategy
  • Work with influencers when required
  • Update digital and print assets including social graphics, promotional flyers, email headers, event materials, signage, menus, and patient-facing collateral
  • Ensure all visual content adheres to MOBO’s brand standards, maintaining consistency in typography, color palette, and tone across all touchpoints
  • Collaborate with management on seasonal campaigns, new service launches, and special event promotions to develop cohesive visual campaigns

Requirements

  • Strong graphic design skills are required; proficiency in Canva is a minimum, preferably Adobe creative suite
  • Demonstrated experience managing social media accounts professionally—not just personal use—with a portfolio or examples of prior work strongly encouraged
  • Experience with paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred
  • Experience with email marketing platforms (e.g., Klaviyo, Mailchimp, HubSpot, or similar) is preferred
  • Basic video editing skills (CapCut, Adobe Premiere, or similar) required; experience with Reels and short-form video production is a plus
  • Understanding of SEO fundamentals and content marketing strategy; experience writing blog or marketing copy preferred
  • Excellent written communication skills with the ability to adapt tone and voice for different platforms, audiences, and campaigns
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously with minimal supervision
  • Experience in a medical spa, aesthetics, beauty, health, or wellness industry is a significant plus
  • A self-starter attitude with a creative eye and genuine passion for social media, digital marketing, and brand storytelling
  • Professional, presentable, and comfortable interacting with patients, providers, and franchise partners during site visits
  • Must maintain a valid Ohio driver’s license without restrictions that limit your ability to perform job duties
  • Must maintain current auto insurance meeting minimum State of Ohio requirements
  • Must be able to pass a criminal background check, which will be conducted at time of offer
  • Employee will be asked to sign a non-disclosure and non-solicitation agreement

Preferred

  • Experience with Adobe Creative Suite
  • Experience with Reels and short-form video production
  • Experience in medical spa, aesthetics, beauty, health, or wellness industry
  • Experience managing paid social advertising (Meta Ads Manager, TikTok Ads, Google Ads) is highly preferred

Benefits

  • Discounts on MOBO services and products
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Vision insurance
  • Employee discount
  • Paid time off
  • 7 paid holidays per year
  • Optional insurance coverage
  • Employer-paid Short-Term Disability (STD) and Long-Term Disability (LTD) benefits

Marketing Team

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