Social Media and Marketing Coordinator

Responsibilities

• Assists in implementation of local media strategies for Legends Global Knoxville Convention Center and World’s Fair Exhibition Hall.
• Be able to strategize to build and nurture an online community on an accelerated timeline.
• Create a regular publishing schedule and promote content through social advertising.
• Show coverage for Knoxville events (when needed).
• Engage other organizations within the community.
• Create, coordinates and execute creative and strategic social media marketing campaigns across all platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn and Pinterest that engages fans, builds venue followers and raises event awareness.
• Work alongside a variety of departments to create a plan for social media strategies.
• Monitor postings to ensure brand message is consistent from the terminology used to images posted.
• Interact with followers and guests by communicating and answering questions through the company's social pages.
• Use analytics tools to gauge the success of campaigns, optimize and adjust when necessary.

Requirements

• Education and/or Experience
• Display an understanding and in-depth knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter LinkedIn and TikTok
• Background in related field.
• Skills and Abilities
• Must be able to work in a team environment as well as independently with minimal supervision.
• Creative Aptitude.
• Must have ability to take/follow directions and remain flexible and adjust to situations as they occur.
• Ability to solve problems.
• Excellent language and writing skills are a must.
• Have excellent customer service techniques like patience, empathy, and conflict resolution.