Social Media and Marketing Coordinator

Responsibilities

• Content Creation & Scheduling: Design graphics, shoot videos, write captions, and schedule posts using a content calendar.
• Community Engagement: Reply to comments, answer direct messages, and build positive conversations with followers.
• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Develop and execute digital marketing, social media content, and SEO strategies to increase brand awareness, engagement, and website traffic.
• Track, analyze, and report monthly KPIs (engagement, reach, follower growth) to optimize future content performance.
• Collaborates with and coordinates communication among stakeholders to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Maintain and update the company website, (WordPress), including publishing blog posts, updating product/service pages, ensuring copy is accurate, and monitoring basic site functionality.
• Stay current with digital marketing trends, platform updates, and emerging technologies to keep our strategies innovative and competitive.

Requirements

• Proven expertise in social media management, content creation, branding, and digital marketing strategies
• Ability to craft compelling written content with excellent proofreading skills for clarity and impact
• Thorough understanding of internet marketing and general marketing strategies
• Knowledge of social media and website design.
• Ability to conduct and correctly interpret research and web analytics
• Ability to implement marketing plans
• Strong customer relations, analytics, and documentation skills
• Self-starter, highly motivated, strong work ethic with a commitment to quality
• Microsoft office suite proficiency, i.e., Word, Excel, PowerPoint
• Ability to work within a challenging, fast-paced, team-oriented environment

Preferred

• WordPress websites, preferred
• Experience in graphic design with proficiency in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite preferred

Benefits

• Medical Coverage
• Employer Paid Dental, Vision, Basic Life/AD&D, Short-Term/Long-Term Insurance
• Health Savings Account with Contribution by Employer
• 401K Plan with Employer Matching
• Annual Discretionary Bonuses
• Paid Time Off
• Eleven (11) Paid Holidays
• Certification reimbursement program
• Tuition Reimbursement Program
• Paid Parental Leave